EVENTS

As the 19th solar term in China’s 2,000-year-old calendar system, Lidong (literally “Establishment of Winter”) marks the official start of winter on November 7-8 each year. Rooted in agricultural traditions, this ancient observance taught our ancestors the importance of strategic preparation – repairing homes, storing food, and nourishing bodies to thrive through cold months.

For modern businesses, Lidong offers timeless lessons: the wisdom of planning ahead, investing in resources during stable periods, and adapting strategies to changing market conditions. Just as our forefathers prepared for winter to ensure spring’s success, smart businesses use slower seasons to strengthen foundations for future growth.